The Internet has completely changed the way information is shared and bought, and its influence continues to grow throughout the world. Consumers now have access to millions of copyrighted works, reference materials, videos and musical compositions – and gaining access to them is often a simple matter of clicking a link. Digital downloading allows a wealth of information to be accessed in just a matter of seconds, and it is quickly becoming an essential component of 21st century business. While there are hundreds of people and organisations that can benefit from the latest technology, here are just five of them.
An amateur musician’s website
Amateur musicians now have a world of opportunity open to them that simply wasn’t there just a few years ago. Every songwriter and composer can now become a published recording artist from the comfort of their own home. By making their work available for streaming, providing fee excerpts and allowing fans to purchase and download their music direct from a website, amateur musicians can build a loyal following and start to earn an income from doing what they love.
An online store
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Whether it’s a store selling novels, songs or instructional videos, giving consumers the ability to gain immediate access to the material they want can give online businesses a major advantage. One of the contributing factors in the demise of the high street has been the growing influence of online retailers – which has hit music and video retailers particularly hard. Online digital purchasing is one of the few growth industries in retail presently, so an online retailer’s ability to offer a digital downloading service is critical to its commercial success.
An online reference library
With libraries and book stores closing at an unprecedented rate, students, scholars and researchers need access to huge volumes of educational and reference material. The Internet is now the world’s library, and the ability to download ebooks, research papers and major scientific studies via PDF files is giving people a genuine alternative to brick-and-mortar stores and libraries.
An author’s homepage
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The revolution in music production that has been inspired by digital downloading has also had a profound effect on the publishing industry. The prevalence of tablet computers and dedicated reading devices has meant people can download novels in a matter of seconds – allowing amateur writers to become published novelists. An aspiring author can now place links on their website which allow readers to download excerpts and entire books in seconds.
A professional photographer’s website
The way photographers operate has been transformed beyond all recognition since the advent of digital downloading. Instead of spending the time and money needed to develop photos, photographers can make them available to their customers in seconds. Consumers can browse photos online, and pay for the shots they like. The photos can then be downloaded almost instantaneously in the required format.
Convenience, reduced cost and instant access make the latest digital downloading solutions highly attractive to both businesses and consumers. With the thirst for instant knowledge and create works growing all the time, it seems the need for digital downloads is going to grow for some time yet.
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